25 Jun'25
By Amanda
Glitter Tears: From Editorial to Everyday?
Cut to 10 years ago, glitter tears were shocking. Alien-like. Avant-garde. Something only Björk or a Met Gala muse would dare. Now? You’ll spot them dripping down cheeks in TikTok GRWMs, eyeliner tutorials, and even high school prom pics.
The glitter tear makeup trend has moved from niche editorial oddity to mainstream emotional expression—and it’s Gen Z who made it cry. But the real secret to its virality? How it looks in motion.
Gen Z beauty isn’t just about looking good; it’s about the aesthetic, but at the same time, keeping things raw and real.
This shift from “picture-perfect” to “perfectly vulnerable” started showing up around 2022. Creators layered rhinestones under their eyes. Some dabbed glitter gel like tears. Others took it further, filming themselves wiping away silver sparkles, like a sad movie scene meets euphoria-core.
“There’s something beautiful about letting it drip,” says TikTok creator @venusvirtual, whose glitter tear reel hit 4.3M views. “It’s not sad. It’s shiny. It’s a feeling.”
Glitter tears weren’t always seen on an everyday basis. They symbolised high fashion and something out there and extraordinary. In editorial work, they symbolised alienation, fantasy, or cosmic beauty. Think:
These looks were designed for stills. But Gen Z turned them into stories. 15-second arcs of mood, tears, transformation. And suddenly, glitter = emotion = viral.
Any content has milliseconds to hook. That’s why glitter tears work so well in motion.so they began animating glitter tears using:
“People watch not because it’s pretty, but because they’re waiting for the tear to fall,” says Vaidehi Rao, Admigos’ Visual FX Artist. “It’s storytelling in a single shimmer.”
Here’s the cool part: glitter tears don’t need to be real.
There are now:
And for reels? Many influencers are turning to digital overlays or AI filters that simulate the sparkle perfectly under light movement. But they don't always feel real.
Brands like Admigos bridge that gap using real lighting simulations on 3D models, making the tears drip, glint, and glisten exactly like they would in real life!
You don’t need to go full glitter opera to join the trend. Try:
Pair it with neutral lids or brushed brows so the shine stays the focus. And film it at golden hour.
Here’s your mini kit if you want to cry pretty:
Pro Tip: Seal with setting spray to avoid sad smudges (unless that’s the vibe).
If you're posting your first reel, don’t wing it. Here's how to build a visually emotional 10-second moment:
There’s something oddly universal about a glint below the eye. It signals emotion, vulnerability, and a desire to be witnessed. But add glitter? You’ve just aestheticised emotion. “We’re turning sadness into spectacle,” says beauty trend analyst Nina Hu. “And when done right, it doesn’t feel fake. It feels… healing.”
Glitter tears aren’t just a trend. They’re an art. They’re meant to move people emotionally and visually.
Whether you’re a beauty brand launching an editorial collection, a Gen Z creator expressing mood through makeup, or a casual fan wanting to try something new… crying has never looked this good.
#glittertearmakeuptrend #editorialeyemakeup #emotionalbeautytrend #cryinginglitter #GenZbeauty #makeupmicro-animation #Admigosbeautyanimation #3Dglittereffects
— By Amanda
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